Powerlist – Jared Potter – Stafford Rosenbaum

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Drawing inspiration from the cranberry marshes of his family’s multi-generational business, Jared Potter is motivated to aid others in transitioning businesses and their estates to the next generation.

Potter is a partner at Stafford Rosenbaum’s Milwaukee office, specializing in estate planning and family law. In serving his clients, he believes that informed decision-making and education are crucial as he stays even-tempered while his clients battle judgments clouded by emotion.

“So many people talk to their friends, family members and other professionals who tell them what they have without understanding their personal, unique circumstances,” he said. “I have had many clients say that they have had other consultations with attorneys who did not take the time to educate them regarding all the options available to them.”

Regarding family law, Potter continues to work extensively with the Collaborative Family Law Council of Wisconsin, the Family Law Section of the State Bar, and the Collaborative Foundation of Wisconsin to expand the practice of collaborative divorce, which is a feat that has proved most impactful for him in his career.