BridgeTower Media acquires ColoradoBiz for its growing business-intelligence media portfolio

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GREENSBORO, NC — BridgeTower Media, the parent company of the Wisconsin Law Journal, has acquired ColoradoBiz, the voice of business statewide for more than 50 years, the companies announced Thursday.

Founded in 1973, ColoradoBiz is the largest business publication dedicated to serving the state of Colorado. The media brand spans online and offline properties that keep readers informed of the latest developments in the state. Audience research shows that 87% of ColoradoBiz readers take action after seeing its advertising.

“Business is booming in Colorado, and we see an opportunity to accelerate growth in ColoradoBiz through this acquisition by leveraging the power of BridgeTower Media’s audience platform and best-in-class capabilities,” said BridgeTower Media President and CEO Hal Cohen.

“For decades, ColoradoBiz has been an indispensable part of the business community in the Centennial State. We look forward to delivering even more value to readers and advertisers in the years ahead.”

Fresh off the heels of a significant digital transformation, BridgeTower Media has been increasing its appeal to business executives and marketers by strategically expanding its media footprint to encompass more growth markets and industries across the U.S. The acquisition of ColoradoBiz, with its long track record of engaging a statewide audience of discerning decisionmakers and business owners, increases the company’s reach and presence in the Rocky Mountain West. BridgeTower Media is a portfolio company of Transom Capital Group, a leading operationally-focused private equity firm in the lower middle market.