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Curns successfully blends marketing, technology

Jessica Curns - Marketing and Media Technology Coordinator - Godfrey & Kahn

Jessica Curns – Marketing and Media Technology Coordinator – Godfrey & Kahn

Jessica Curns has found a perfect fit as the marketing and media-technology coordinator at Godfrey & Kahn.

“This job combines my diverse skills in a position that I love,” said Curns, who started her new position at the firm last year. “I love the team here. It’s a collaborative environment.”

As the firm’s first marketing and media-technology coordinator, Curns has duties that run the gamut from updating social-media sites and maintaining Godfrey & Kahn’s system for managing contact relationships to the redesign of the firm’s website and rolling out a new system for email marketing.

Susan Steberl, director of marketing at Godfrey & Kahn, praised the way Curns approaches all aspects of her job.

“Jessica takes a step back and considers what the client experience will be and makes recommendations and adjustments to ensure that, in the end, we are serving clients in a manner that is most helpful and relevant to their business,” she said.

Curns, who had worked at a non-profit organization before joining Godfrey & Kahn, was searching for a marketing position when she came upon the listing for the firm’s new marketing and media-technology position.

“It was a perfect combination for me,” she said. “I have a knack for IT and did some IT work while in college. That, combined with my marketing education and experience, allow me to move seamlessly between the IT and marketing departments.”

After joining Godfrey & Kahn, Curns was tasked with overseeing work meant to refresh the law firm’s website. The project eventually turned into a complete redesign of the site and the adoption of a new system for email marketing, Steberl said.

“That meant we would be rolling out two very high-profile client-facing pieces” at the same time. With the project’s strict timeline, Steberl said, “there was no room for error.”

Beyond the website redesign and rollout of the marketing system, Curns has developed marketing content that is shown on display monitors in Godfrey & Kahn’s new reception area and conference center and has generally handled day-to-day marketing tasks.

“I have watched Jessica present a project’s status to firm leadership with poise and confidence, breaking down the technical aspects of the project into a clear and concise narrative — a rare trait in someone so young and new to a company, let alone new to the legal marketing environment,” Steberl said.

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