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marketing

Nov 20, 2012

How to budget for law firm marketing expenditures

Despite all the financial demands solos and small-firm attorneys face, it’s crucial to make some room in the budget for marketing expenditures.

Aug 30, 2012

Can marketing your practice make you happier?

There’s been a dramatic shift in how psychologists view happiness.

Aug 27, 2012

ABA adopts policies on online marketing, technology, law school data

The American Bar Association adopted new ethical guidelines for lawyers regarding online marketing and staying aware of current technology at its annual meeting this month.

Jul 18, 2012

THE ROBE REPORT: Digital marketing: Measure results that matter

If used properly, digital marketing can be used to help track all of your marketing results, including traditional marketing efforts.

Jun 21, 2012

Fore a good time, make your golf outing sponsorship a hole-in-one

Even as the economy rebounds from the recent downturn, businesses still need to use caution with outside spending and make every dollar count.

Jun 19, 2012

LEGAL CENTS: How to brand your practice through cause marketing

About a year ago, Milwaukee plaintiffs’ personal injury lawyer Steve Gabert decided he’d heard one too many defendants testify that “I just didn’t see” the bicyclist.

Jun 11, 2012

Budgeting for marketing expenditures is crucial

Despite all the financial demands solos and small-firm attorneys face, it’s crucial to make some room in the budget for marketing expenditures.

Jun 1, 2012

Lawyers plan to spend more money on marketing this year, survey finds

The majority of lawyers plan to increase their marketing efforts in 2012, according to a new legal marketing survey released by Avvo and LexBlog.

Dec 20, 2011

LEGAL CENTS: Marketing your firm with the clothes off your back

A while ago I realized that sometimes I’m a walking advertisement. The Nike swoosh on my running gear, the Bucky Badger sweatshirt and the Rolex crown on my watch.

Oct 11, 2011

Effective client exit surveys

Boston, MA - If you’ve ever wondered what your clients really think of you, try asking them.

Mar 31, 2011

LEGAL CENTS: Great marketing plans don’t have to be expensive

Attorney Diane Mader didn't happen upon her successful practice, she planned it that way. Middleton-based Mader is a strong proponent of legal marketing because, as she puts it, "You need to plan your work and work your plan."

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