Communications are constantly changing: look no further than bylines in your favorite local newspaper to know that newsrooms are shrinking and resources are constrained.

With almost two months of 2017 behind us, there is no time like the present for lawyers to be working on their business-development plans.

Content marketing isn’t new, but if you’re not doing it yet, you’re missing out.

Wisconsin will receive $200,000 for its Medicaid program from the settlement of a multi-state lawsuit accusing a pharmaceutical company of improperly marketing a drug.

Few firms have the luxury of an unlimited marketing budget — especially small firms, and especially now.

While there’s no question that marketing through social media offers another avenue to sell yourself and build relationships, it continues to perplex many lawyers and law firms.

There’s been a dramatic shift in how psychologists view happiness. Conventional wisdom holds that if we work hard and apply ourselves, success will follow. And once we are successful, we’ll be happy.

When a health problem arises, many are quick to jump to a conclusion about the cure.

“Perception is reality,” is an old phrase known to all marketing and sales people.

When the next matter lands on your contact’s desk, what is the chance that he will pick up the phone and call you, rather than your competitor?

I recently received a request for proposals to provide marketing services to a large regional law firm with a quickly approaching deadline. I declined.

Every day, James Reed sends one personal note.

Despite all the financial demands solos and small-firm attorneys face, it’s crucial to make some room in the budget for marketing expenditures.

There’s been a dramatic shift in how psychologists view happiness.

The American Bar Association adopted new ethical guidelines for lawyers regarding online marketing and staying aware of current technology at its annual meeting this month.

If used properly, digital marketing can be used to help track all of your marketing results, including traditional marketing efforts.

Even as the economy rebounds from the recent downturn, businesses still need to use caution with outside spending and make every dollar count.

About a year ago, Milwaukee plaintiffs’ personal injury lawyer Steve Gabert decided he’d heard one too many defendants testify that “I just didn’t see” the bicyclist.

Despite all the financial demands solos and small-firm attorneys face, it’s crucial to make some room in the budget for marketing expenditures.

The majority of lawyers plan to increase their marketing efforts in 2012, according to a new legal marketing survey released by Avvo and LexBlog.

A while ago I realized that sometimes I’m a walking advertisement. The Nike swoosh on my running gear, the Bucky Badger sweatshirt and the Rolex crown on my watch.

Boston, MA - If you’ve ever wondered what your clients really think of you, try asking them.

Attorney Diane Mader didn't happen upon her successful practice, she planned it that way. Middleton-based Mader is a strong proponent of legal marketing because, as she puts it, "You need to plan your work and work your plan."