Wisconsin Law Journal – WI Legal News & Resources Wisconsin Legal News & Resources
With almost two months of 2017 behind us, there is no time like the present for lawyers to be working on their business-development plans.
Tagged with: marketing
Read More »LEGAL CENTS: The marketing trick you probably haven’t tried
Content marketing isn’t new, but if you’re not doing it yet, you’re missing out.
Tagged with: DeWitt Ross & Stevens Legal Cents marketing
Read More »State receives $200,000 in drug settlement
Wisconsin will receive $200,000 for its Medicaid program from the settlement of a multi-state lawsuit accusing a pharmaceutical company of improperly marketing a drug.
Tagged with: FDA marketing settlement
Read More »Accomplish your marketing goals without breaking the bank
Few firms have the luxury of an unlimited marketing budget — especially small firms, and especially now.
Tagged with: LinkedIn marketing
Read More »The social-media cocktail party, Part 2
While there’s no question that marketing through social media offers another avenue to sell yourself and build relationships, it continues to perplex many lawyers and law firms.
Tagged with: Facebook LinkedIn marketing Social media Twitter
Read More »Commentary: Can marketing your practice make you happier?
There’s been a dramatic shift in how psychologists view happiness. Conventional wisdom holds that if we work hard and apply ourselves, success will follow. And once we are successful, we’ll be happy.
Tagged with: marketing
Read More »LAWBIZ COACHES CORNER: Collect first, market second to remedy sinking revenue
When a health problem arises, many are quick to jump to a conclusion about the cure.
Tagged with: Ed Poll Lawbiz Coaches Corner marketing
Read More »LAWBIZ COACHES CORNER: It’s all about perspective
“Perception is reality,” is an old phrase known to all marketing and sales people.
Tagged with: Ed Poll Lawbiz Coaches Corner marketing
Read More »Take the Pitino approach to marketing and find a strong starting 5
When the next matter lands on your contact’s desk, what is the chance that he will pick up the phone and call you, rather than your competitor?
Read More »Take it from a marketing vet: A good plan is only half the battle
I recently received a request for proposals to provide marketing services to a large regional law firm with a quickly approaching deadline. I declined.
Tagged with: marketing
Read More »Low-cost, high-impact marketing ideas for lawyers
How to budget for law firm marketing expenditures
Despite all the financial demands solos and small-firm attorneys face, it’s crucial to make some room in the budget for marketing expenditures.
Tagged with: marketing
Read More »Can marketing your practice make you happier?
There’s been a dramatic shift in how psychologists view happiness.
Tagged with: marketing
Read More »ABA adopts policies on online marketing, technology, law school data
The American Bar Association adopted new ethical guidelines for lawyers regarding online marketing and staying aware of current technology at its annual meeting this month.
Tagged with: American Bar Association marketing
Read More »THE ROBE REPORT: Digital marketing: Measure results that matter
If used properly, digital marketing can be used to help track all of your marketing results, including traditional marketing efforts.
Tagged with: marketing Social media
Read More »Fore a good time, make your golf outing sponsorship a hole-in-one
Even as the economy rebounds from the recent downturn, businesses still need to use caution with outside spending and make every dollar count.
Tagged with: marketing
Read More »LEGAL CENTS: How to brand your practice through cause marketing
About a year ago, Milwaukee plaintiffs’ personal injury lawyer Steve Gabert decided he’d heard one too many defendants testify that “I just didn’t see” the bicyclist.
Tagged with: marketing
Read More »Budgeting for marketing expenditures is crucial
Despite all the financial demands solos and small-firm attorneys face, it’s crucial to make some room in the budget for marketing expenditures.
Tagged with: marketing
Read More »Lawyers plan to spend more money on marketing this year, survey finds
The majority of lawyers plan to increase their marketing efforts in 2012, according to a new legal marketing survey released by Avvo and LexBlog.
Tagged with: marketing
Read More »LEGAL CENTS: Marketing your firm with the clothes off your back
A while ago I realized that sometimes I’m a walking advertisement. The Nike swoosh on my running gear, the Bucky Badger sweatshirt and the Rolex crown on my watch.
Tagged with: Legal Cents marketing
Read More »Effective client exit surveys
Boston, MA - If you’ve ever wondered what your clients really think of you, try asking them.
Tagged with: marketing
Read More »LEGAL CENTS: Great marketing plans don’t have to be expensive
Attorney Diane Mader didn't happen upon her successful practice, she planned it that way. Middleton-based Mader is a strong proponent of legal marketing because, as she puts it, "You need to plan your work and work your plan."
Tagged with: Godfrey & Kahn SC Legal Cents marketing Westlaw
Read More »