Communications are constantly changing: look no further than bylines in your favorite local newspaper to know that newsrooms are shrinking and resources are constrained.

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With almost two months of 2017 behind us, there is no time like the present for lawyers to be working on their business-development plans.

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Content marketing isn’t new, but if you’re not doing it yet, you’re missing out.

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Wisconsin will receive $200,000 for its Medicaid program from the settlement of a multi-state lawsuit accusing a pharmaceutical company of improperly marketing a drug.

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Few firms have the luxury of an unlimited marketing budget — especially small firms, and especially now.

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While there’s no question that marketing through social media offers another avenue to sell yourself and build relationships, it continues to perplex many lawyers and law firms.

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There’s been a dramatic shift in how psychologists view happiness. Conventional wisdom holds that if we work hard and apply ourselves, success will follow. And once we are successful, we’ll be happy.

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When a health problem arises, many are quick to jump to a conclusion about the cure.

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“Perception is reality,” is an old phrase known to all marketing and sales people.

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When the next matter lands on your contact’s desk, what is the chance that he will pick up the phone and call you, rather than your competitor?

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I recently received a request for proposals to provide marketing services to a large regional law firm with a quickly approaching deadline. I declined.

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Every day, James Reed sends one personal note.

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Despite all the financial demands solos and small-firm attorneys face, it’s crucial to make some room in the budget for marketing expenditures.

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There’s been a dramatic shift in how psychologists view happiness.

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The American Bar Association adopted new ethical guidelines for lawyers regarding online marketing and staying aware of current technology at its annual meeting this month.

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If used properly, digital marketing can be used to help track all of your marketing results, including traditional marketing efforts.

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Even as the economy rebounds from the recent downturn, businesses still need to use caution with outside spending and make every dollar count.

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About a year ago, Milwaukee plaintiffs’ personal injury lawyer Steve Gabert decided he’d heard one too many defendants testify that “I just didn’t see” the bicyclist.

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Despite all the financial demands solos and small-firm attorneys face, it’s crucial to make some room in the budget for marketing expenditures.

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The majority of lawyers plan to increase their marketing efforts in 2012, according to a new legal marketing survey released by Avvo and LexBlog.

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A while ago I realized that sometimes I’m a walking advertisement. The Nike swoosh on my running gear, the Bucky Badger sweatshirt and the Rolex crown on my watch.

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Boston, MA - If you’ve ever wondered what your clients really think of you, try asking them.

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Attorney Diane Mader didn't happen upon her successful practice, she planned it that way. Middleton-based Mader is a strong proponent of legal marketing because, as she puts it, "You need to plan your work and work your plan."

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