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Legal Cents

Nov 14, 2013

BBB can be a useful marketing tool

The Better Business Bureau has come under fire recently for a pay-to-play business model.

Sep 26, 2013

LEGAL CENTS: Don’t be afraid to open up a little

It’s been said that most people hate lawyers in general, but love their own.

Aug 21, 2013

LEGAL CENTS: Playing the name game

To answer your question, Mr. Shakespeare, there’s a lot in a name, especially when it’s associated with a law firm changing its name, even slightly.

May 17, 2013

LEGAL CENTS: Arguing LinkedIn’s irrelevance

Is LinkedIn past its prime?

Apr 24, 2013

LEGAL CENTS: Online reviews require diligent management

What would you do if someone called you “a real tool” on Avvo?

Mar 18, 2013

LEGAL CENTS: Why your firm should consider Pinterest for marketing

When Pinterest comes up in conversation, typically it’s within the context of women talking about crafting or recipes.

Feb 20, 2013

LEGAL CENTS: How and why you should use hashtags

Hashtags, or those strange little “pound signs” to some of you, are popping up across cyberspace.

Jan 24, 2013

LEGAL CENTS: SEO can boost your Google rank

When searching for something on Google, most people don’t click on anything past the third “organic” or nonsponsored result on the first page.

Dec 18, 2012

LEGAL CENTS: New ABA book offers advice on leading lawyers

Analytical. Skeptical. A high degree of urgency. A preference for autonomy. A lower need for social interaction. Resistant to change. Thin-skinned.

Nov 21, 2012

LEGAL CENTS: Try virtual coupons for a thrifty means of marketing

Because I’m over the age of 40 and, like many Midwesterners, generally thrifty, coupons intrigue me.

Oct 17, 2012

LEGAL CENTS: How to encrypt your emails at a safe cost

It seems that since email revolutionized lawyer-client communications in the 1990s, technology CLE speakers have been advocating for encryption, yet no one’s doing it.

Sep 14, 2012

LEGAL CENTS: Now’s the time to start benchmarking

Unless you’re very new in-house, you’ve likely heard of benchmarking.

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