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false advertising

Sep 1, 2023

Lawsuits accuse Burger King, others of ads that misrepresent their foods

Food ads have long made their subjects look bigger, juicier and crispier than they are in real life. But some consumers say those mouthwatering ads can cross the line into deception, and that's leading to a growing number of lawsuits.

Aug 20, 2019

BEER-WARE OF WHAT YOU SAY: Can my literally true ad still be false advertising?

If you're in the business of brewing (or any other advertising), be careful about trash talking the competition, even if what you are saying is "technically right."

Jun 19, 2014

High court false advertising case rejects preemption defense

The legal food fight between a fruit juice manufacturer and soft drink conglomerate Coca-Cola Co. will continue in federal court now that the U.S. Supreme Court has ruled that a false advertising claim was not precluded by federal law.

Apr 19, 2012

Torts — false advertising — economic loss doctrine

2011AP79 Grain Exchange Condominium Association Inc., et al. v. Burke, et al.

Apr 6, 2012

Lawsuits over ‘all natural’ claims blossom

A number of recent lawsuits filed by plaintiffs allege that companies are falsely advertising their products as “all natural” or “100 percent” natural when they in fact contain synthetic ingredients or genetically modified organisms.

Dec 21, 2010

2009AP2783, 2010AP870 Lenzke v. Brinkmann Pools LLC, et al.

Contracts Breach; warranty; false advertising This case consolidates two appeals brought by Brinkmann Pools, LLC (“Brinkmann”). In the 2009 appeal, Brinkman appeals from the trial court order granting summary judgment dismissing Hastings Mutual Insurance Company (“Hastings”). In the 2010 appeal, Brinkmann appeals the order granting judgment on the jury verdict in favor of R[...]


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