Sandy Almendarez named VP of content at BridgeTower Media

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BridgeTower Media, the parent company of the Wisconsin Law Journal and more than 40 specialized B2B brands, has appointed Sandy Almendarez as vice president of content.

As BridgeTower’s editorial leader, Almendarez will define and execute a modern, digital-first content strategy across all brands and markets, with responsibility for audience growth, editorial standards, AI-enabled workflows and cross-functional collaboration.

Almendarez joins BridgeTower Media with nearly two decades of B2B leadership experience. Most recently, she served as a content leader at Informa Markets, where she spearheaded the development of persona-driven audience strategies, conference expansion, and AI-powered efficiencies. Known for her audience-first approach, Almendarez has built a reputation for achieving business targets while preserving editorial integrity and cultivating winning team cultures.

Almendarez’s work has been recognized with industry accolades including the Jessie H. Neal Awards, Folio: Eddie Awards, and the Tabbie Awards. Informa Markets recognized her for leadership excellence in 2025 and DE&I initiatives in 2022. She has presented at The Business Information & Media Summit (BIMS) and at the MediaGrowth Executive Summit.