Court Error – Fraudulent Representation

By: Derek Hawkins//March 5, 2019//

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WI Court of Appeals – District II

Case Name: Chris Hinrichs, et al. v. The DOW Chemical Company

Case No.: 2017AP2361

Officials: Reilly, P.J., Gundrum and Hagedorn, JJ.

Focus: Court Error – Fraudulent Representation

Chris Hinrichs and Autovation Limited appeal from a judgment dismissing their complaint against the DOW Chemical Company d/b/a Dow Automotive. The complaint alleged claims of negligent misrepresentation, intentional misrepresentation, strict responsibility misrepresentation, and violation of WIS. STAT. § 100.18 (2015-16). We affirm the dismissal of the misrepresentation claims. However, we conclude that the § 100.18 claim should not have been dismissed. Therefore, we affirm in part, reverse in part, and remand for further proceedings on the § 100.18 claim.

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Derek A Hawkins is trademark corporate counsel for Harley-Davidson. Hawkins oversees the prosecution and maintenance of the Harley-Davidson’s international trademark portfolio in emerging markets.

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