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LEGAL CENTS: Arguing LinkedIn’s irrelevance (access required)

POSTED: Friday, May 17th, 2013 at 2:23 pm

BY: Jane Pribek

Is LinkedIn past its prime?

LEGAL CENTS: Online reviews require diligent management (access required)

What would you do if someone called you “a real tool” on Avvo?

LEGAL CENTS: How and why you should use hashtags (access required)

POSTED: Wednesday, February 20th, 2013 at 10:48 am

BY: Jane Pribek

Hashtags, or those strange little “pound signs” to some of you, are popping up across cyberspace.

LEGAL CENTS: SEO can boost your Google rank (access required)

When searching for something on Google, most people don’t click on anything past the third “organic” or nonsponsored result on the first page.

LEGAL CENTS: New ABA book offers advice on leading lawyers (access required)

POSTED: Tuesday, December 18th, 2012 at 11:34 am

BY: Jane Pribek

Analytical. Skeptical. A high degree of urgency. A preference for autonomy. A lower need for social interaction. Resistant to change. Thin-skinned.

LEGAL CENTS: Try virtual coupons for a thrifty means of marketing (access required)

Because I’m over the age of 40 and, like many Midwesterners, generally thrifty, coupons intrigue me.

LEGAL CENTS: How to encrypt your emails at a safe cost (access required)

POSTED: Wednesday, October 17th, 2012 at 11:49 am

BY: Jane Pribek

It seems that since email revolutionized lawyer-client communications in the 1990s, technology CLE speakers have been advocating for encryption, yet no one’s doing it.

LEGAL CENTS: Now’s the time to start benchmarking (access required)

POSTED: Friday, September 14th, 2012 at 12:16 pm

BY: Jane Pribek

Unless you’re very new in-house, you’ve likely heard of benchmarking.

LEGAL CENTS: Going for a relaxing drive (access required)

POSTED: Tuesday, August 21st, 2012 at 10:51 am

BY: Jane Pribek

In the season premiere of television’s best show, “Breaking Bad,” Walt and Jesse destroy evidence of their criminal activity by demagnetizing the hard drive on a computer seized by the police.

LEGAL CENTS: The keys to going mobile (access required)

Madison lawyer Sally Hestad about six months ago made a sizable investment in her firm’s two websites, spending about $4,500 for an overhaul and to create mobile versions.

LEGAL CENTS: How to brand your practice through cause marketing (access required)

POSTED: Tuesday, June 19th, 2012 at 11:08 am

BY: Jane Pribek

About a year ago, Milwaukee plaintiffs’ personal injury lawyer Steve Gabert decided he’d heard one too many defendants testify that “I just didn’t see” the bicyclist.

LEGAL CENTS: Why email marketing continues to thrive (access required)

POSTED: Friday, May 25th, 2012 at 1:56 pm

BY: Jane Pribek

When I initially considered writing about email marketing, I thought, “How very 1990s.”

LEGAL CENTS: Online booking an inexpensive, but sometimes futile, offering

From haircuts to restaurant reservations, Kellie Mannette prefers to book all her appointments online.

LEGAL CENTS: How to minimize security threats from the inside (access required)

POSTED: Tuesday, March 20th, 2012 at 11:20 am

BY: Jane Pribek

If you haven’t seen the 1999 cult classic “Office Space,” rent it. Mostly because it’s funny, but also, it demonstrates the biggest cybersecurity threat in your legal department: your people.

LEGAL CENTS: Tips for how far to push juror info gathering (access required)

POSTED: Wednesday, February 22nd, 2012 at 10:00 am

BY: Jane Pribek

If Clarence Darrow were alive today, he’d likely be Googling and “CCAPing” the venire before his trials.

LEGAL CENTS: Google+ has many plusses for lawyers (access required)

POSTED: Thursday, January 26th, 2012 at 1:16 pm

BY: Jane Pribek

Google has thrown a party with its much-hyped social networking platform Google+ but it appears no one in Wisconsin’s legal community is showing up.

LEGAL CENTS: Marketing your firm with the clothes off your back (access required)

POSTED: Tuesday, December 20th, 2011 at 9:22 am

BY: Jane Pribek

A while ago I realized that sometimes I’m a walking advertisement. The Nike swoosh on my running gear, the Bucky Badger sweatshirt and the Rolex crown on my watch.

LEGAL CENTS: The dos and don’ts of cost-effective mediation (access required)

POSTED: Monday, November 21st, 2011 at 8:00 am

BY: Jane Pribek

Brookfield attorney Dawn Drellos-Thompson realized a few years ago that her small business owner or minimum-wage earning clients could not afford most mediators.

LEGAL CENTS: Seven ways to save on experts (access required)

An expert, per Oscar Wilde, is “an ordinary man away from home, giving advice.” He’s probably being well compensated, too.

LEGAL CENTS: Five ways to save with litigation management (access required)

Glendale attorney Paul Junius is a professional defendant and penny-pincher.

LEGAL CENTS: Avoid radio silence if you want to bring in new clients (access required)

POSTED: Friday, September 16th, 2011 at 12:35 pm

BY: Jane Pribek

Have you heard about the cool media form attorneys are using to reach out to prospective clients? The one that brings in scads of new business?

Super Lawyers, Part Two: What makes one super? (access required)

POSTED: Thursday, September 1st, 2011 at 3:10 pm

BY: Jane Pribek

The week before last, I wrote about a few lawyers’ impressions of being designated as “Super Lawyers” by the Minnesota-based publication of the same name (one I find slightly schlocky).

LEGAL CENTS: BranchOut: Keeping it (sort of) professional on Facebook (access required)

POSTED: Tuesday, August 23rd, 2011 at 11:19 am

BY: Jane Pribek

BranchOut — the free, year-old professional networking app for Facebook — just can’t decide what it wants to be when it grows up.

LEGAL CENTS: Super Lawyers, Part One: What’s in a name? (access required)

POSTED: Friday, August 19th, 2011 at 10:57 am

BY: Jane Pribek

Summer is the time of year when select attorneys are informed that they’ve been designated as “Super Lawyers” by a publication of the same name. But are they really the best lawyers in our metropolis?

LEGAL CENTS: Posting fees online pulls in clients, but can be controversial (access required)

POSTED: Thursday, August 4th, 2011 at 1:01 pm

BY: Jane Pribek

Clients of BadgerLawyer.com LLC in La Crosse don’t have to wonder what solo practitioner Chris Doerfler charges; he puts that information right on his website.

LEGAL CENTS: Put the spotlight on your firm with video clips (access required)

POSTED: Thursday, July 21st, 2011 at 1:07 pm

BY: Jane Pribek

When Kate Scoptur and other firm leaders at Axley Brynelson LLP, Madison, initially floated the idea of incorporating video into their website, only a few attorneys volunteered to be the guinea pigs.

LEGAL CENTS: Is LinkedIn Premium worth the investment? (access required)

POSTED: Friday, July 8th, 2011 at 8:44 am

BY: Jane Pribek

OK, that’s a lot of capital letters, and Westrup and IBM’s CIO aren’t really that tight. But they are connected on LinkedIn, via a relationship Westrup fostered using LinkedIn Premium.

LEGAL CENTS: Making the case for a firm Facebook page (access required)

POSTED: Friday, June 24th, 2011 at 1:00 pm

BY: Jane Pribek

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I’m addicted to Facebook. Considering how many lawyers and judges I’ve friended — who typically have already posted a new status for the day, every day — I don’t think I’m alone in my habit of going to Facebook first, then starting work.

LEGAL CENTS: What lawyers need to know about forms (access required)

“You got to fill out the form first, and then you wait in the line.” Paul Simon wrote that in a recent song, “The Afterlife,” describing his vision of heaven’s waiting room. But if you’re new to the practice of law in Wisconsin, that sentiment could apply to your new work, too. Since 2000, the [...]

LEGAL CENTS: Extranets worth the extra time and effort, firms say

Why not go that extra mile for your clients, by offering them an extranet?

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