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Legal Cents

Nov 21, 2012

LEGAL CENTS: Try virtual coupons for a thrifty means of marketing

Because I’m over the age of 40 and, like many Midwesterners, generally thrifty, coupons intrigue me.

Oct 17, 2012

LEGAL CENTS: How to encrypt your emails at a safe cost

It seems that since email revolutionized lawyer-client communications in the 1990s, technology CLE speakers have been advocating for encryption, yet no one’s doing it.

Sep 14, 2012

LEGAL CENTS: Now’s the time to start benchmarking

Unless you’re very new in-house, you’ve likely heard of benchmarking.

Aug 21, 2012

LEGAL CENTS: Going for a relaxing drive

In the season premiere of television’s best show, “Breaking Bad,” Walt and Jesse destroy evidence of their criminal activity by demagnetizing the hard drive on a computer seized by the police.

Jul 25, 2012

LEGAL CENTS: The keys to going mobile

Madison lawyer Sally Hestad about six months ago made a sizable investment in her firm’s two websites, spending about $4,500 for an overhaul and to create mobile versions.

Jun 19, 2012

LEGAL CENTS: How to brand your practice through cause marketing

About a year ago, Milwaukee plaintiffs’ personal injury lawyer Steve Gabert decided he’d heard one too many defendants testify that “I just didn’t see” the bicyclist.

May 25, 2012

LEGAL CENTS: Why email marketing continues to thrive

When I initially considered writing about email marketing, I thought, “How very 1990s.”

Apr 26, 2012

LEGAL CENTS: Online booking an inexpensive, but sometimes futile, offering

From haircuts to restaurant reservations, Kellie Mannette prefers to book all her appointments online.

Mar 20, 2012

LEGAL CENTS: How to minimize security threats from the inside

If you haven’t seen the 1999 cult classic “Office Space,” rent it. Mostly because it’s funny, but also, it demonstrates the biggest cybersecurity threat in your legal department: your people.

Feb 22, 2012

LEGAL CENTS: Tips for how far to push juror info gathering

If Clarence Darrow were alive today, he’d likely be Googling and “CCAPing” the venire before his trials.

Jan 26, 2012

LEGAL CENTS: Google+ has many plusses for lawyers

Google has thrown a party with its much-hyped social networking platform Google+ but it appears no one in Wisconsin’s legal community is showing up.

Dec 20, 2011

LEGAL CENTS: Marketing your firm with the clothes off your back

A while ago I realized that sometimes I’m a walking advertisement. The Nike swoosh on my running gear, the Bucky Badger sweatshirt and the Rolex crown on my watch.

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