It should come as no surprise by now that, for high-growth firms, blogging has become the single most important business development tactic — more effective than media or email marketing.

How did people find a lawyer before Al Gore "invented" the Internet? They asked a friend, saw an ad on TV, or looked one up in the phone book.

A little over a year ago, I wrote about the plusses of Google+, but also observed that it didn’t seem like many Wisconsin lawyers had embraced the platform for marketing.

What would you do if someone called you “a real tool” on Avvo?

A couple of Wisconsin personal injury lawyers had the chutzpah to use the last names of rival attorneys for keyword advertising on the Internet.

A Milwaukee-area personal injury law firm that paid to use the names of a competing firm in Internet search engines to promote its own link did not violate privacy laws, a Wisconsin appeals court ruled Thursday.

While 95 percent of law firms now have a website, not all are getting the biggest bang for their Internet dollars.