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SEO

Sep 24, 2014

For new business, blogging is king — so give it the royal treatment

It should come as no surprise by now that, for high-growth firms, blogging has become the single most important business development tactic — more effective than media or email marketing.

Jun 18, 2014

Your firm is not Target

How did people find a lawyer before Al Gore "invented" the Internet? They asked a friend, saw an ad on TV, or looked one up in the phone book.

Mar 4, 2014

LEGAL CENTS: Take Google+ a step further to increase traffic

A little over a year ago, I wrote about the plusses of Google+, but also observed that it didn’t seem like many Wisconsin lawyers had embraced the platform for marketing.

Apr 24, 2013

LEGAL CENTS: Online reviews require diligent management

What would you do if someone called you “a real tool” on Avvo?

Mar 6, 2013

Keyword ‘piracy’ doesn’t violate ethics rules, experts say

A couple of Wisconsin personal injury lawyers had the chutzpah to use the last names of rival attorneys for keyword advertising on the Internet.

Feb 21, 2013

Court rules in favor of Cannon & Dunphy in search-engine keyword suit (UPDATE)

A Milwaukee-area personal injury law firm that paid to use the names of a competing firm in Internet search engines to promote its own link did not violate privacy laws, a Wisconsin appeals court ruled Thursday.

Nov 6, 2012

Improving your law firm’s SEO

While 95 percent of law firms now have a website, not all are getting the biggest bang for their Internet dollars.

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