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Aug 7, 2014

LEGAL CENTS: Foxwordy falls short for my networking needs

Foxwordy, launched this past February, is a private platform, built “by lawyers for lawyers.”

Jun 26, 2014

Accomplish your marketing goals without breaking the bank

Few firms have the luxury of an unlimited marketing budget — especially small firms, and especially now.

May 9, 2014

The social-media cocktail party, Part 2

While there’s no question that marketing through social media offers another avenue to sell yourself and build relationships, it continues to perplex many lawyers and law firms.

Feb 21, 2014

The keys to content marketing

Journalists often live by the mantra, “content is king.” The idea is that the more information you can share with your audience, the more connections you make and trust you build. The same applies to lawyers.

Oct 17, 2013

LinkedIn endorsements can cut both ways

Good news! Someone you went to high school with and doesn’t understand what kind of law you practice has endorsed you on LinkedIn!

Aug 13, 2013

Who owns your social media account, connections?

Corporate tweeters or bloggers — employees who post promotional and often entertaining commentary on behalf of their employers’ businesses — add much of their own personal brand — their voice, their opinions, their snarky remarks — to the information they are dis[...]

May 17, 2013

LEGAL CENTS: Arguing LinkedIn’s irrelevance

Is LinkedIn past its prime?

Feb 20, 2013

LEGAL CENTS: How and why you should use hashtags

Hashtags, or those strange little “pound signs” to some of you, are popping up across cyberspace.

Dec 21, 2011

How to grow a solo practice on a budget

You can post, link and tweet all you want, but growing a practice on a budget comes down to old-fashioned marketing, according to veteran solo practitioners.

Dec 2, 2011

BEV BUTULA: Link in with LinkOut

Many of us maintain a LinkedIn account for business networking. Some of us utilize this tool to post articles of professional interest; others include speaking engagements or conduct polls on relevant topics.

Jul 8, 2011

LEGAL CENTS: Is LinkedIn Premium worth the investment?

OK, that’s a lot of capital letters, and Westrup and IBM’s CIO aren’t really that tight. But they are connected on LinkedIn, via a relationship Westrup fostered using LinkedIn Premium.

Mar 23, 2011

BEV BUTULA: LinkedIn Today announced

Do you have a LinkedIn account? Do you post updates or stories of interest for your "connections" to read? Are you interested in news that your colleagues are reading? Well, earlier this month, LinkedIn announced the launch of LinkedIn Today.

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