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Tag Archives: LinkedIn

The keys to content marketing

Journalists often live by the mantra, “content is king.” The idea is that the more information you can share with your audience, the more connections you make and trust you build. The same applies to lawyers.

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Who owns your social media account, connections?

Corporate tweeters or bloggers — employees who post promotional and often entertaining commentary on behalf of their employers’ businesses — add much of their own personal brand — their voice, their opinions, their snarky remarks — to the information they are disseminating on the company’s behalf.

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BEV BUTULA: Link in with LinkOut

Many of us maintain a LinkedIn account for business networking. Some of us utilize this tool to post articles of professional interest; others include speaking engagements or conduct polls on relevant topics.

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BEV BUTULA: LinkedIn Today announced

Do you have a LinkedIn account? Do you post updates or stories of interest for your "connections" to read? Are you interested in news that your colleagues are reading? Well, earlier this month, LinkedIn announced the launch of LinkedIn Today.

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Business review sites get thumbs up, down

While you may have opted to create profiles on Facebook and LinkedIn, chances are your name, law firm or both are listed in one or more online directories where people can post reviews, and you had no say in the matter.

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