Wisconsin Law Journal – WI Legal News & Resources Wisconsin Legal News & Resources

If used properly, digital marketing can be used to help track all of your marketing results, including traditional marketing efforts.

Data security breaches present a crisis situation faced by a growing number of companies and organizations both small and large, with no end in sight.

Before the phone rings with news of a crisis, the clock is ticking on the crucial first hour of your ability to successfully navigate that crisis. Your mind races with questions.

Trends exist for nearly every profession. Capitalizing on those trends requires differentiation from competitors - regardless of whether trends indicate market movement up, down or sideways. Every market shift drives the need for continuous honing of how your firm is different and more valuable than competitors.

For the past two decades, according to the Association of Corporate Counsel, there has been an unrelenting drive by companies and their suppliers to reduce costs while increasing quality and value in their products and services. The only outlier seems to be law firms. This observation seemingly is confirmed in a recent issue of the California Bar Journal, which contained ...