Gimbel, Reilly, Guerin & Brown replaces Phoenix firm’s ‘Go Suns’ billboard with ‘#BucksinSix’

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The unwelcome “Go Suns!” billboard near Fiserv Forum is no more, thanks to Milwaukee law firm Gimbel, Reilly, Guerin & Brown.

Milwaukee law firm Gimbel, Reilly, Guerin & Brown replaced the message along Interstate 43 near West Fond du Lac Avenue with a billboard of its own: #BucksinSix.

The billboard battle is a bit of a firm fight as well. Arizona law firm Warner Angle Hallam Jackson & Formanek was behind the “Go Suns!” billboard. Phillip Visnansky, partner at the firm, told the Milwaukee Journal Sentinel that he’s a lifelong Suns fan who just wanted to share in the excitement of Game 6, not troll Bucks fans.

Why is there a ‘Go Suns!’ billboard in Milwaukee? Phoenix law firm tries to ‘share in the excitement’ of the NBA Finals. https://t.co/VvAu6raeDA

— Journal Sentinel (@journalsentinel) July 20, 2021

Ahead of the celebratory parade for the Bucks on Thursday, Gimbel, Reilly, Guerin & Brown decided to congratulate the team with a message from a hometown firm and share Milwaukee’s excitement about the team’s first championship in 50 years.

Warner Angle is apparently admitting defeat but taking it well. The firm purchased two billboards that say “Congrats Bucks Respect” near 43 and Walnut Street, and Interstate 94 and 84th Street.