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Trademarks, IP work never boring for Boor

By: Dan Shaw, [email protected]//April 29, 2021//

Trademarks, IP work never boring for Boor

By: Dan Shaw, [email protected]//April 29, 2021//

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Anita Boor – Quarles & Brady
Anita Boor – Quarles & Brady

For Anita Boor, an early love for science and keen interest in becoming a lawyer added up eventually to a thriving practice in intellectual-property law.

Boor, now a senior associate in Quarles & Brady’s Madison office, said she knew from a fairly early age that she was interested in solving intellectual problems and puzzles. That inclination first led her to study biology as an undergraduate at UW-Madison. Then, when law began to appeal to her, “I had some had some professors and mentors who encouraged me to look at intellectual property. And that turned out to be good advice, because it’s a growing field and you get to work on interesting technologies and product lines.”

Lori Meddings, national chair of Quarles’ Intellectual Property Practice Group, said she has no doubt that Boor’s talents and devotion to her work will take her far in her chosen career.

“She is consistently thorough and thoughtful in her work, and her approach to client service is outstanding,” said Meddings.

Boor said that when she decided to practice intellectual-property law, she still had another choice to make. She could have pursued either the transactional side of the business or become a litigator.

In the end, she chose litigation.

“For me, it was a better fit because it’s fast paced and it’s adversarial,” Boor said. “You have opportunities to advocate and fight for what your client wants.”

Boor said she is particularly drawn to cases involving both trademarks and trade dress — a term referring to the elements in the physical appearance of a product that make it immediately distinguishable from others. Boor said enforcing intellectual-property law can be just as much about protecting the public’s interests as her client’s.

“If you think you recognize a brand, you should really have some assurance that you know where it’s coming from,” she said. “If there’s confusion, that’s also a consumer problem. It’s not just a business problem.”


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