Trademark Infringement

By: Derek Hawkins//August 27, 2019//

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7^th Circuit Court of Appeals

Case Name: SportFuel, Inc., v. PepsiCo, Inc., et al.

Case No.: 18-3010

Officials: KANNE, BARRETT, and BRENNAN, Circuit Judges.

Focus: Trademark Infringement

SportFuel appeals the district court’s grant of summary judgment for Gatorade and its parent company, PepsiCo. SportFuel brought this suit against Gatorade alleging violations of its trademark after Gatorade rebranded itself with the slogan, “Gatorade The Sports Fuel Company.” The district court deemed Gatorade’s slogan a fair use protected by the Lanham Act. We affirm.

Affirmed

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Derek A Hawkins is trademark corporate counsel for Harley-Davidson. Hawkins oversees the prosecution and maintenance of the Harley-Davidson’s international trademark portfolio in emerging markets.

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