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Liqueur company files patent opposition over Bucks’ new logo

By: Associated Press//December 11, 2016//

Liqueur company files patent opposition over Bucks’ new logo

By: Associated Press//December 11, 2016//

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FILE - In this Sept. 29, 2014 file photo, Milwaukee Bucks' Jabari Parker poses on the Bucks logo during the team's media day in St. Francis, Wis. A German company that makes a popular liqueur is not raising a shot glass to the Milwaukee Bucks’ redesigned logo. Mast-Jägermeister has filed formal opposition with an appeal board of the U.S. Patent and Trademark Office about the registration of the logo. The company contends it "has established exclusive rights in the DEER HEAD Marks through use in commerce in the United States" going back to 1968. It cites numerous reasons to oppose registration for the NBA team, including the possibility that people might confuse the two companies or believe they are connected or affiliated. (AP Photo/Morry Gash)
The Milwaukee Bucks’ Jabari Parker poses on the Bucks logo during the team’s media day in St. Francis. Mast-Jägermeister contends it “has established exclusive rights in the DEER HEAD Marks through use in commerce in the United States” going back to 1968. (AP Photo/Morry Gash)

MILWAUKEE (AP) — A German company that makes a popular liqueur is not raising a shot glass to the Milwaukee Bucks’ redesigned logo.

The Milwaukee Journal Sentinel reports that Mast-Jägermeister has filed formal opposition with an appeal board of the U.S. Patent and Trademark Office about the registration of the logo.

The company contends it “has established exclusive rights in the DEER HEAD Marks through use in commerce in the United States” going back to 1968. It cites numerous reasons to oppose registration for the NBA team, including the possibility that people might confuse the two companies or believe they are connected or affiliated.

Both logos feature forward-looking deer with large antlers inside a circle or partial circle in about the same proportions.

Neither the Bucks nor Jägermeister returned messages seeking comment.

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