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Wucherer’s work comes alive

By: Erika Strebel, [email protected]//September 22, 2016//

Wucherer’s work comes alive

By: Erika Strebel, [email protected]//September 22, 2016//

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Hillary Wucherer - Quarles & Brady (Staff Photo by Kevin Harnack)
Hillary Wucherer –
Quarles & Brady (Staff Photo by Kevin Harnack)

Even if you’re doing something as casual as taking a trip to the grocery story, you’re likely to see the fruits of Hillary Wucherer’s work.

Wucherer, an intellectual-property attorney at Quarles & Brady in Milwaukee, helps clients protect their trademarks, counseling clients on matters such as licensing, establishing domain names and clearing trademarks in the U.S. and around the world.

“My clients have such cool products and technology,” she said. “And everyday I get to work with such a different mix and I get very invested in their development.”

And the culmination of that satisfaction comes when Wucherer sees the end product in its native environment.

“When I see it out in the real world I smile and say, ‘Oh, that’s our client,’” she said.

But law wasn’t Wucherer’s first choice. She spent three years as a mechanical-design engineer before going to Marquette University Law School.

Wucherer realized law might be her true calling after attending workshops as an undergraduate engineering student at Purdue University in Indiana. Each week, the school brought in different professionals who talked about how they were using their degrees.

One week, the school brought in a patent attorney who spoke about some subjects that seemed to click for Wucherer, although she would later feel more drawn to trademark law.

“(The patent attorney) spoke to all these things I really enjoyed about engineering and other things I enjoyed: debate, crafting arguments and writing,” Wucherer said.

But the real role models in her career are her parents. Wucherer’s father started a company, which Wucherer would later work for, from scratch. While Wucherer watched him build the company from his own sweat and tears, Wucherer’s mother supported him every step of the way and inspired her daughter to have similar work habits.

“Even when I came home from a babysitting job, she would grill me about what I did and if there was anything I could have done more,” Wucherer said. “She just instilled in me that when you do a job, you do it a right and go above and beyond.”

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