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Sew what?

Ever checked the label on that green (or purple) Brett Favre jersey you probably own?

Odds are it says Reebok inside the collar, but the U.S. Supreme Court is considering a case that challenges the global athletic supply giant’s exclusive licensing rights with the National Football League.


Given the billions of dollars in revenue that come from slapping a team’s logo on everything from ashtrays to zeppelins, who wouldn’t want to get in on the competition?

Personally, my infatuation with NFL jerseys began and essentially ended with former quarterback Vinny Testaverde (Cleveland Browns era).

And as a passionate, yet nomadic fan of professional football, I don’t drink up the rivalry juice of a Packers-Bears game like so many others.

But since the game itself is rooted in competition, why not let each team determine who will produce its apparel?

These days, fans need a crib sheet anyway to decode the color scheme of the uniforms their favorite team is sporting most Sundays.

Still, I’m not sure any merchandise manufacturer could do much about the Lions.


  1. One thing that label won’t say is “Made in America.” All anti-trust exemptions should be repealed for pro sports and insurance companies and perhaps, everybody.

  2. Today, sports jerseys are the hottest casual attire on the market. They are so fashionable that even professional NFL jerseys are fast gaining in popularity. Whether the preference is to wear jerseys from a favorite vintage team or from present day NFL jerseys or NBA teams, wearing a sports jersey is on target for looking good. Web sites have the best jerseys selection as well as the lowest prices.

    Vintage sports jerseys are perhaps one of the top casual clothing accessories around. They represent legends from a nostalgic era. They embody all of the heroes that can only be seen in historic reels. These jerseys just look cool. Whether the goal is to purchase an old Astros jersey with the rainbow stripes, or an old Hartford Whalers sweater, they have the old-fashioned style sure to stand out in a crowd.

    Of course, sports jerseys are stylish as well. There is the world famous purple and gold jersey of the world-class Los Angeles Lakers, or the black and white of the San Antonio Spurs. The American football is the preferred sport, how about the yellow and black of the Pittsburgh Steelers jerseys? Whether the jersey is from the NBA or NFL jerseys, jerseys also help proclaim allegiance to the wearer’s favorite teams. Jerseys are the best way to loudly and proudly display loyalty for local or favorite clubs. These jerseys can even fire up a crowd when worn to the game.

    Finally, don’t forget the lesser known sports. Soccer jerseys, and thanks to the rising popularity of Lance Armstrong, those professional cycling tops are swelling in popularity as well. In fact, cycling jerseys from The Discovery Channel and the US Postal Service are among the fastest selling items in any sport.

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