Blog Blow-up

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A new report reveals that throughout the last eight months, 85 new legal blogs have been created and 71 of the 2008 AmLaw 200 law firms now blog, compared to just 39 a little more than a year ago.

Kevin O’ Keefe, CEO of LexBlog and former Wisconsin attorney, discusses in detail the report’s findings at Real Lawyers Have Blogs.

Large firms with local ties on the AmLaw 200 blogosphere include Quarles & Brady and Michael Best & Friedrich.

Here are a couple of highlights from the report:

Growth highlights

· More than 35% of AmLaw 200 law firms have blogs.

· 12% of AmLaw 200 law firms have more than one blog.

· 32% growth in last 8 months in the number of AmLaw 200 law firms publishing blogs.

· 39% growth in last 8 months in total number of blogs being published by AmLaw 200 law firms (some firms have more than one blog).

By the numbers

· 72 of the 2008 AmLaw 200 firms are blogging.

· Those 72 firms were responsible for a total of 159 blogs.

· 122 of the 159 blogs were firm branded; the remaining 37 blogs were not branded.

“Firm-branded” blogs are those where the firm’s name and/or logo are prominently displayed, indicating that the blog is more a product of the firm than of the individual author writing it.

· Of the 119 firm-branded blogs, 29 firms used one of the major publishing platforms: 23 firms were using LexBlog; 2 firms were using Typepad; 2 firms were using Blogger; 1 firm was using Movable Type; and 1 firm was using Justia.