By: dmc-admin//October 29, 2007//
Here’s an interesting article I found about how Contact Resource Managment (CRM) software can increase a firm’s continuity and lead to greater profits. Not registering a “10” on your interest scale? Okay, fair enough. But if you’re not using some kind of CRM software at your firm it’s probably worth reading. The author makes a number of good points on how CRM software can be a boon to profitability for law firms and that’s probably of interest to many. The ironic thing I found about this article is that for all the good points the author makes in relating CRM software to profitability, almost every practice managment program today contains A LOT more than CRM functionality. So if you find the article compelling, take a look at some of the practice management programs today. The case for those is even more compelling…
http://lawfirminc.law.com/display.php/file=/texts/0907/squeeze
Joe Ulm is a partner at Information Technology Professionals, LLC, in West Allis, WI. He can be reached at 414-453-7100. For more information on technology, visit www.itprosusa.com or http://blog.itprosusa.com.