“Perception is reality,” is an old phrase known to all marketing and sales people.
When the next matter lands on your contact’s desk, what is the chance that he will pick up the phone and call you, rather than your competitor?
I recently received a request for proposals to provide marketing services to a large regional law firm with a quickly approaching deadline. I declined.
Every day, James Reed sends one personal note.
Despite all the financial demands solos and small-firm attorneys face, it’s crucial to make some room in the budget for marketing expenditures.
There’s been a dramatic shift in how psychologists view happiness.
The American Bar Association adopted new ethical guidelines for lawyers regarding online marketing and staying aware of current technology at its annual meeting this month.
If used properly, digital marketing can be used to help track all of your marketing results, including traditional marketing efforts.
Even as the economy rebounds from the recent downturn, businesses still need to use caution with outside spending and make every dollar count.
About a year ago, Milwaukee plaintiffs’ personal injury lawyer Steve Gabert decided he’d heard one too many defendants testify that “I just didn’t see” the bicyclist.
Despite all the financial demands solos and small-firm attorneys face, it’s crucial to make some room in the budget for marketing expenditures.
The majority of lawyers plan to increase their marketing efforts in 2012, according to a new legal marketing survey released by Avvo and LexBlog.
A while ago I realized that sometimes I’m a walking advertisement. The Nike swoosh on my running gear, the Bucky Badger sweatshirt and the Rolex crown on my watch.
Boston, MA – If you’ve ever wondered what your clients really think of you, try asking them.
Attorney Diane Mader didn’t happen upon her successful practice, she planned it that way. Middleton-based Mader is a strong proponent of legal marketing because, as she puts it, “You need to plan your work and work your plan.”
