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Wisconsin Law Journal - WI Legal News & Resources > Legal Marketing Association

Commentary: Integrate profitability into your marketing plan (access required)

POSTED: Friday, May 11th, 2012 at 12:44 pm

BY: WISCONSIN LAW JOURNAL STAFF

In the quest for new work, many attorneys and firms take stock of their relationships, revenue and hours worked to create a list of “best clients.” Next, they identify other clients and prospects with similar needs and issues who would be receptive to a pitch.

Cracking the code: Law firms try out technology marketing trend (access required)

Though they’ve been popular in Asia for years now, Quick Response, or QR, codes are starting to make their way stateside and into the legal marketing world.

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