Legal Marketing Professional of the Year

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Legal Marketing – Award Winner

Dana Kader Robb
Administrator,
Association for Women Lawyers;
Owner,
Barefoot Marketing/Mind Your Business

When it comes to the Association for Women Lawyers, Dana Kader Robb is a jack-of-all-trades. And the AWL board’s nomination indicates she has mastered them all. Kader Robb’s multi-facetted role includes marketing and communications, teaching legal marketing to members, administration of the organization, maintaining the member database, light financial services, serving on AWL’s communications committee, coordinating events and managing archives.

She does all of that in addition to running her own business, Barefoot Marketing/Mind Your Business, which she started 17 years ago. AWL had been one of her clients for 11 years when she got involved in doing graphic design for the group’s newsletter.

“I came on for that and other duties were added as the organization felt they were needed,” Kader Robb says.

In addition to her work, the nomination stresses a variety of attributes that she brings to the organization, noting that her “enthusiasm is contagious,” her “responsiveness is remarkable,” her “creativity engages us,” her “collaboration makes things run smoothly,” and her “uniqueness deserves to be honored.”

Kader Robb says she feels honored to have been nominated, but “the biggest honor is watching the organization grow despite the economy and feel like I’ve been a part of that.”

Dana merits this particular award because of her longstanding, consistently outstanding, service to AWL. … Dana’s expertise in marketing and technology has been a particular asset to our organization. … Dana recently presented at an AWL luncheon regarding the use of social media in legal marketing, discussing the components, value and parameters of such outlets as LinkedIn and Facebook. … Dana is the face of AWL, but she is also a leader behind the leaders,” writes Cathy Ritterbusch, President, Association for Women Lawyers.

Legal Marketing – Honoree

Mary Balistreri
Business Development Administrator,
Quarles & Brady LLP

“Mary is quietly self-confident, extremely diligent and very bright. Despite the long hours, Mary has a reputation for always being able to take time to sit down with other members of the firm. She is a patient listener and has a penchant for issues that require considerable creative thought and analysis to resolve. … She is a star among highly capable and competent professionals,” writes Julie Cole, Director of Marketing,
Quarles & Brady LLP.