Please contact our Advertising Department for rates. Display advertising is sold by the modular unit. Contract discounts begin with twenty-four-time programs; otherwise, the full “open” rate is applied. |
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Color Charges & Pre-printed inserts
Color charges begin at $75 per color (in addition to black) per insertion.
Four color files should be submitted in CMYK.
Creative Services
Standard ad design & production are included in contract rate costs. Please contact your advertising representative for charges for special or creative services or camera work.
Deadlines
Ad space reservations and copy are due 5 p.m. one week prior to publication.
| Column Widths | |
| 1 column | 2.25 inches |
| 2 columns | 4.75 inches |
| 3 columns | 7.25 inches |
| 4 columns | 9.75 inches |
Mechanical Requirements & Dimensions
Image area: 9.75 inches wide by 15.25 inches tall.
Four columns per page.
Web offset printing
Maximum 85 line screen for camera ready art.
Films provided must be right reading, emulsion down.
Camera ready art is accepted on disk (IBM PC compatible),
PDF format (in CMYK) or hard copy.
Position Requests
Position requests can only be honored with a 10% premium charge. All other requests will be considered but cannot be guaranteed.
Combination Advertising Discounts
Substantial discounts are available for combination advertising programs with The Daily Reporter, Milwaukee’s 100-year-old legal and commer-cial newspaper. Contact your advertising representative for further information on combination programs, including those with other regional Dolan Media Co. publications.
Copy Acceptance and Conditions
The publisher reserves the right to reject any advertisement and may require the word “advertisement” in any ad. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any moneys paid for the advertisement. Advertising will be billed at the open rate unless a contract has been submitted for a specific frequency rate. Contracts cancelled before completion will be billed at the actual earned rate. Rate card effective April 2001.
