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Wisconsin woman files trademark lawsuit against Mars Inc.
By: Associated Press//July 28, 2017//
Listen to this articleMADISON, Wis. (AP) — A Wisconsin woman who won the first round of a trademark lawsuit brought by candy maker Mars Inc. is now suing the company.
Syovata Edari wants a federal judge to declare that her Madison-made chocolates called CocoVaa do not infringe on Mars’ cocoa extract supplements called CocoaVia. The Wisconsin State Journal reports Edari filed the lawsuit Wednesday.
Mars sued Edari in April, saying her chocolates sound “confusingly similar” to the company’s product. But a judge last month dismissed the lawsuit on jurisdictional grounds. The company filed the suit in Virginia, where it is based, but Edari does no business there.
Mars could refile the lawsuit in Wisconsin, so Edari took action first.
Mars said in a statement it is “trying hard to resolve this issue with Ms. Edari.”
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