Legal Marketing Professional of the Year

By: WISCONSIN LAW JOURNAL STAFF//November 12, 2010//

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Kate Scoptur
Director of Client Relations, Axley Brynelson LLP

“Kate has given attorneys, young and old, the courage to creatively think about their marketing strategies and has invited them into the ever-changing world of social media. She hosted a party for the firm’s attorneys and their spouses, where she gave a thought-provoking and motivational presentation on the use of social media in legal marketing. As a result of her efforts, our firm and many of its attorneys are now active members of Twitter and Facebook. … She works more hours than most of us, and her hard work has paid off for Axley time and again. Kate is an asset and very deserving of recognition.” - Jodi Shields Yin, Axley Brynelson LLP

When you’re the sole member of the marketing department for a 50-plus lawyer firm, you have to be energetic, organized and ready to tackle any new project that comes your way.

That aptly describes Kate Scoptur, of Axley Brynelson LLP in Madison.

Attorney Jodi Shields Yin says, “The list of Kate’s accomplishments and efforts goes on and on. She works more hours than most of us, and her hard work has paid off for Axley time and time again.”

Scoptur came to the firm in 2008, and among her first achievements was to lead a campaign to bring the firm’s attorneys on board with one of that year’s biggest marketing developments: online social media. Now most of Axley’s lawyers are active on Facebook and Twitter, and can point to numerous examples of business directly attributable them.

A more recent highlight for Scoptur was planning a party last April with over 500 attendees — clients and other friends of the firm — at the Overture Center to celebrate the firm’s 125th anniversary.

While Scoptur joined the firm as a marketing coordinator, her present title is Director of Client Relations, which reflects the firm’s client-centric focus, she explains. Without them, the firm would not have it lengthy and rich history, nor would it be anticipating the next 125 years — or more — of service and success.

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